What's in a name?

Voluntary or community organisations used to be called just that, voluntary or community organisations, and local churches could recognise themselves as one of these. But times change and life gets more complicated. Under the last government we received a name change; we became “the third sector". It seems that under the new coalition government we are to be renamed yet again, this time we are to become “civil society organisations".
So what is in a name? Name changes usually are significant. When a young person chooses to shorten their Christian name or to use a middle name instead of their first name it can be a significant mark of independence. On the other hand when a name change is imposed it can be a significant exercise of power.
When the Labour government used the term “third sector" it wanted to introduce and develop a culture of income generation as well as fundraising into the sector. This was particularly true of social enterprises, but it also opened the door to voluntary or community organisations being used to provide government funded services.
The present coalition government also wants to make changes, reducing the size of government and building a Big Society. The movement towards voluntary and community organisations providing services traditionally provided by local or national government is set to continue apace. Underlying this are two principles. First that local communities should take as much responsibility for their own lives as possible. Second that the use of voluntary and community organisations will save “the taxpayer" money. Both of these principles have much to commend them but if applied indiscriminately could be disastrous for community life and in particular the well-being of the poorest and most excluded in our society.  
This raises big questions for churches:
How far should we accept this new name and its associated role?
Is this what we are about by our nature, or is it an agenda being pressed on us by government?
Should we accept, challenge or ignore these developments?
What is in a name?